Every role in commercial insurance has a seat on this board.

Eight seats. Filled by the people who actually do the work.

UMG sits between insurance and communication, and the work has to hold up on both sides. The coverage has to be right. So does whether the person reading it can act on it. The people below are advisors rather than staff. Each works in their own field and brings that view to how UMG builds.

That takes more than one kind of expertise. Five seats cover the insurance chain: retail brokerage, wholesale distribution, carrier underwriting, loss control, and the working commercial broker. Three cover what happens once the insurance is right: a marketing lead on whether the story lands, a business owner on whether it matters to the person writing the check, and a product designer on whether the thing is actually usable.

The result is that no decision gets made on assumption. Every one gets tested against someone who lives that part of the deal.

The advisors.

Each product decision gets pressure-tested against the person who lives it. Walk the chain from the business owner to the finished experience.

Retail Brokerage

Team Haugen

Logan, Spencer & Hayden Haugen

HUB International

Accepted

Three brothers, one frontline. Team Haugen represents the daily reality of the retail broker: adoption, client experience, and what makes a broker look good in front of a prospect. They cover commercial brokerage, business development, and client experience, and if a tool doesn't help them win and keep business, they'll be the first to say so.

Commercial BrokerageClient ExperienceBroker Adoption

Wholesale & Distribution

Eric Merriman

Office President & Casualty Broker

CRC Group · Board Member, Surplus Line Association of Washington

Accepted

How a product moves through distribution. Eric brings an executive read on wholesale casualty, Excess & Surplus, and complex liability from inside one of the country's largest wholesalers, plus a board seat with the Surplus Line Association of Washington. He sees where product plays in the market and where distribution actually gets won.

Wholesale CasualtyExcess & SurplusDistribution

Carrier & Underwriting

Gary Banks

Construction Underwriting

CNA Insurance

CIC · AU

Accepted

The carrier's-eye view. Gary knows what makes an underwriter say yes: appetite, risk selection, and how a submission is really evaluated inside a national carrier. His seat is the difference between guessing what carriers want and knowing it, especially on construction risk.

Construction UnderwritingCarrier AppetiteRisk Selection

Risk Engineering & Loss Control

Jeremy Laws

Loss Control Manager

Amwins

Accepted

The only seat looking at the actual risk on site. Jeremy works in loss prevention, safety, and operational excellence, and understands the risk-improvement stories that UMG's product can surface to change how a risk is underwritten and priced. He grounds the whole chain in what's really happening at the business.

Risk EngineeringLoss PreventionOperational Excellence

Commercial Brokerage

Hannah Hardersen

Founding Advisor, UMG

Commercial Insurance Broker (independent) · formerly Vice President, Commercial Insurance, HUB International

Accepted

A commercial broker who has spent her career turning complex coverage into something clients actually understand, Hannah brings the front-line brokerage perspective UMG's products are built to serve. Retail & commercial brokerage, client relationships, sales, broker adoption, and middle market. The daily working-broker view of how UMG's products land with clients.

HospitalityReal EstateHealthcare

Marketing & Brand

Taylor Alie

Director of Marketing

Rexius

Former Oregon QB · Academic All-Pac-12

Accepted

Whether the story lands. Taylor leads marketing at Rexius and brings brand, storytelling, and customer-experience craft to the table: the discipline of making a message resonate. A former University of Oregon quarterback and Academic All-Pac-12, he knows how to perform when it counts and how to build a brand people remember.

BrandingStorytellingCreative Strategy

Business Owner

Kenny Martin

President & Business Owner

McDonald Wholesale

Accepted

The buyer's-eye view. Kenny runs a business, which makes him the voice of the person UMG ultimately serves, the owner writing the check. He keeps every product honest to the customer it's built for: does it earn trust, and does it make the value obvious to a decision-maker who isn't an insurance insider?

Business OwnershipBuyer PerspectiveDecision-Making

Product & UX

Morrie Nimmer

Product / UX Design

Purpose Built · ex-BCG X (BCG Digital Ventures)

Accepted

The design craft behind the experience. Morrie has built digital products at BCG X and now at Purpose Built, exactly the discipline UMG's mission lives on: turning static insurance documents into premium digital experiences people actually enjoy. He's the seat that keeps the bar for design and usability high.

Product DesignUXDigital Experience

"If you want to know where commercial insurance is headed over the next decade, look at the people sitting around the UMG table."

Underwrite Media Group, Founding Advisory Board